Photography
Sterno
Sterno is used in buffet settings to keep food warm. I played the roles of food stylist, prop stylist, and photographer for their social media channels over the course of several months, creating content that highlighted the social situations in which Sterno can be used and making it feel like a more aspirational lifestyle brand.
Soma
Soma provides eco-friendly and aesthetically pleasing alternatives to reusable plastic water bottles and filtered pitchers. I was the prop stylist and photographer for their social channels for several months, using a staged-but-not-perfect style befitting the brand.
Travelpro
TravelPro suitcases and bags are traditionally used by flight attendants and pilots thanks to their durability and discrete looks, but we were tasked with making them feel more high-end and fashionable. I was the prop stylist, model scout, and photographer for this client's social content, pulling inspiration from brands like Away to elevate their product and make it more accessible to trendy younger generations.
Walker's Shortbread
Walker's Shortbread boasts long-held family recipes for traditional Scottish shortbread. I was the food stylist, prop stylist, and photographer for this client's social content, tasked with making Walker's more appealing to an American audience.
Nasoya
Nasoya makes cooking with tofu and kimchi accessible and fun for anyone. I was not assigned to this client, but picked up one month's social content while my supervisor was out on a shoot for another client. We worked with a food stylist and I was in charge of the prop styling and photography.
Full Circle Home
Full Circle Home is Soma's parent company, and lies at the crossroads of luxury and eco-friendliness. They manufacture everything from fashionable, reusable cleaning supplies to cute, kid-friendly reusable snack bags. This brand is geared more toward parents than Soma, and I took that into consideration in my prop styling and photography choices. We often had to create kitchen scenes with no real kitchen in the studio. Those were the most challenging, but also most rewarding, shots to get right.
Instituto nacional de Yerba Mate
El Instituto Nacional de Yerba Mate's mission is to make Yerba Mate accessible to audiences outside of Argentina and increase awareness of it in the United States. We achieved this goal on their social channels by creating American recipes in which Yerba Mate can be used, and showcasing it as a versatile, do-it-all drink that can replace your morning cup of joe as easily as it can be baked into a cake.
G'boy
G’Boy strives to feed our furry friends the same quality of food we feed our family and to provide the unique bonding experience of sharing a meal with your canine companion.
I came up with this concept and created the branding and visuals for it, marketing it toward an audience of health-nut dog-lovers. I cooked the recipes, shopped for props, shot the images, and laid out the catalogue.